Butterfly Twists

For a footwear brand that has captured the imagination of thousands women in the UK and across the world, Butterfly Twists had an unlikely start in fashion life. In 2007, two brothers and their two oldest school friends made a bet that saw the unluckiest of them attending a party in a pair of six inch statement stilettos. What started as a joke, however, gave the boys – Emmanuel Eribo, Frank Eribo, Mark Quaradeghini and Philippe Homsy – the idea that would change their lives. A new found solidarity with the women enduring evenings out in towering heels started a conversation about footwear that might deliver a little glamour, without ruining a good night out.